The article delves into the success that young designers are experiencing in South Korea. According to the article, many upcoming young designers from Europe, South Korea, and elsewhere are finding a ready market in South Korea. However, their success is not to be exaggerated because these designers have to compete with the traditionally recognized brands and local products. In addition, some critics are skeptical of the success of these designers because of the assertion that many people nowadays are opting to do online shopping as opposed to visiting brick-and-mortar stores. Despite these concerns, the young designers are not complaining, and they observe that they are continually building their customer base. They rate the successes they have gained in attracting the attention of young and old luxury customers.
The article is essential in the study of fashion. It highlights some of the factors that contribute to informing fashion trends in emerging countries. Different dynamics can determine the rise and fall of fashion inclinations. Social and economic factors are important. The entertainment scene dictates fashion trends in a significant way since popular personalities can influence style. The economic factors determine what people can be able to purchase as well.
Political factors are also important. For instance, in the article, some of the designers observe that there has been a decline of Chinese customers because of the political tension between South Korea and China. Therefore, designers have to be aware of many different factors that can determine their success. In addition, the article highlights the fact that new designers can make it in the fashion industry without depending on the older and more recognizable labels. The young designers in South Korea have managed to gain some success despite the challenges they are experiencing.