Pizza Hut Multi-channel Marketer
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Pizza Hut Multi-channel Marketer
1. What kind of website is PizzaHut.com?
PizzaHut.com is a promotional website as it not only advertises and promotes its products and services, but it also provides its visitors with information and interacts with them. Customers are able to know where they can find and purchase different products as the website contains information on all franchise locations. Moreover, the company engages with the customers through the website by offering them gifts and other promotional materials.
2. How does PizzaHut.com incorporate the seven website design elements?
The company redesigned their website to incorporate all the franchise locations, which enabled nationwide ordering. It updates the website frequently. It includes content that informs its customers of its promotions and innovations. The site’s content includes information on any deals, promotions, and offerings, nutritive contents of the products, menu, and franchise locations. It has a quick and easy ordering process. It enables the customers to register and simplify their future orders. Consumers can customize their orders through the express checkout. Customers can make transactions through different means such as stored cookies, which include their preferred method of payment. Consumers can use online applications, mobile ordering, and branded desktop widgets to pay for their orders. The site includes bold and colorful images and it incorporates sound. It uses both the traditional and the modern interactive marketing communications
3. How are choiceboard and personalization systems used in the PizzaHut.com Website?
Customers can personalize the orders they want. They can create their own orders and name them based on their consumption. They can review their orders before submitting them. Different groups who eat pizza when they meet can use this option to order since the system stores their preferences, and it gives them the option to change as they find it necessary. The site uses choiceboards when determining the delivery location and the preferred mode of payment. Customers have to give information on where they want their orders delivered and how they will pay for them.